Book Concept Studio

Book Concept Studio is a four week, intensive one-on-one container for writers who sense there’s a book inside them–but don’t yet know what kind of book it is, or whether it’s ready.

Together, we'll move from idea to concept, clarifying the book’s core question, structure, audience, and stakes before years are spent writing in the wrong direction. Book Concept Studio will help you find your north star for your writing and give you a strong foundation for a book proposal.

  • Four weeks of individualized guidance and editorial strategy from Ruthie.

    Week 1: Concept Intensive Session

    Week 2: Editorial Analysis

    Week 3: Positioning Session

    Week 4: Your Book DNA

  • By the end of the month, you receive a 2–3 page Book DNA document: a clear editorial map of what this book is (and is not), why it matters now, and what to do next. 

What’s Included:

This is for writers who:

  • Are circling a question they can’t let go of

  • Have lived something meaningful but don’t want to write a memoir-for-memoir’s sake

  • Sense there’s a book here—but don’t know which book or even if it’s a book

  • Want editorial truth, not mere encouragement

This is not for:

  • People just looking for permission to publish

  • Writers who want their book to be a “brand” before thinking deeply about the book they want to write

  • Anyone unwilling to hear “this isn’t a book yet”

Cost:
$4,000–$5,000

Duration: 4 weeks
Format: Private, high-touch